
The music industry is a tough industry to break into, and it’s easy to get caught up in the hype of high stream numbers. But the truth is, streams don’t always equal fans. In fact, many of those streams may not even be from real people. Bots and fake playlists can drive up your numbers, but they won’t do anything for your career in the long run.
If you want to succeed in the music industry, you need real fans. Fans who will support you, share your music, and come to your shows. The key to growing your fanbase is to get clear on who your music is for. Who are the people that connect with your music on a deeper level? What values, personality traits, and emotions do they share with you?
Once you know who your ideal fan is, focus on building a relationship with them. Engage with them on social media, share behind-the-scenes glimpses into your life and music, and connect with them on a personal level. When you have real fans, they will support you in all aspects of your career, from streaming your music to buying tickets to your shows.

So, don’t get caught up in the hype of high stream numbers. Focus on building a real fanbase, and the rest will follow. Remember, it’s not about attracting everyone, it’s about attracting the right people who will truly connect with your music.
Creating a successful career in the music industry isn’t just about streams and numbers. It’s about connecting with real fans who share your values, understand your music, and will support you in the long-term. To build a real fanbase, you have to get clear on who your music is for. Who are the people that connect with your music on a deeper level? Once you know that, focus on creating content and experiences that are tailored specifically for them.
Engage with them on social media, share behind-the-scenes glimpses into your life and music, and connect with them on a personal level. Reach out to a handful of fans and start chatting with them. Do polls on social media and talk to them at shows. Invest in them and make them feel seen and heard. This is what fan-centric growth is all about.

It’s not just about attracting everyone, it’s about attracting the right people who will truly connect with your music. With genuine fans, they will support you in all aspects of your career, from streaming your music to buying tickets to your shows. So, don’t get caught up in the hype of high stream numbers. Focus on building a real fanbase, and the rest will follow.
